Working with us

Nearly twenty years ago we set out to provide constructive, developmental and helpful brand communications research. Initially qualitative, our focus was always on identifying potential and concentrating on the big idea rather than the executional obstacles.

We’ve added a wide range of skills and products since then, most recently the advanced analytics capabilities of the team at Arkenford who joined us this year, but our focus remains the same: helping our clients make better decisions.

Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands and organisations, for opportunities to understand your customers and make your brands and communications more meaningful and motivating.

We offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation

We have a great team of specialist researchers and analysts who understand that to be helpful research has to inspire our clients to make confident decisions.

We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We deliver compelling, impactful insights that tell a clear story and provide tangible strategic recommendations.

Case studies

National Trust for Scotland

National Trust for Scotland is a leading charity caring for a wide range of natural and built treasures in Scotland. A large part of their work is allowing members and...

Yorkshire Tea

Yorkshire Tea is a much-loved brand with a high percentage of very loyal buyers. But it had a bold ambition; to become the second biggest tea brand in the UK....

Hotels.com

In the fiercely competitive world of online travel booking agencies, Trivago has the spending power and Booking.com has the name. Hotels.com needed to win the affinity battle across Europe and...

Collect+

While Collect+ felt that they had a good understanding of many sections of their customers, they did not feel that they really understood their Click & Collect audience. They wanted...

Recent clients