The National Trust is Europe’s largest conservation charity, operating historic houses, parks, gardens, coast, and countryside attractions. We have been operating visitor experience research since 2012 at over 200 of their main sites in England, Wales, and Northern Ireland.  This has been a period of huge change with the challenge to deliver faster and more actionable data to help provide operational insight year-round.

“The service we have received from The Nursery has been excellent, with a flexible approach to our analytical requests and supporting our many different work streams with insightful and actionable data and industry analysis. The insight obtained from the survey has allowed each site to use the data to make informed actions on how to improve their visitor experience. The Nursery also proactively look at ways to ensure that the methodology is up to date and is as inclusive as possible across all our visitor types. A great company to work with.”

Martyn Price, Visitor Experience, National Trust

National Trust: Measuring naturally wonderful experiences