Subway: global research partner
Subway: global research partner
Subway has more restaurants than any other fast-food brand globally. The Nursery started working with Subway in 2010, initially in the UK exploring and measuring response to marketing activity, we have gone on to research the brand in over 45 markets.
Alongside brand tracking, segmentation, usage and attitude studies and NPD research we have been assisting Subway with its digital transformation exploring all elements of the customer journey across channels.
"I have worked with The Nursery over the past year on a global basis, and would consider them a true business partner. Their client service is nimble and attentive, and they are quite experienced in identifying critical insights within our tracking data that can be infused into our regional marketing strategy. They have been a pleasure to work with. "
Brian Monschein - Senior Director, Consumer & Product Insights