To build awareness and trust as a new player in the UK retail investment market.

Vanguard became one of the most-mentioned brands in the category, with strong acquisition and a growing, satisfied customer base.

We supported campaign development and brand tracking, while expanding into customer experience research as the business scaled.

"The Nursery have long been a go-to partner for us when it comes to all things research. They are terrific at identifying and translating the heartbeats and brainwaves of all types of audiences. Whilst diverse in speciality, background and personality, the team at the Nursery all have one key quality in common – their enjoyment of their working relationships means they’re always keen to help. And whether it’s a brand tracker, a joint study into attitudes and behaviours, a power breakfast on the role of influencers or campaign evaluation across wholesale and end customer audiences, they have never failed to meet or exceed our expectations."

Christian Barnes, Head of Strategy, AML Group.

Vanguard: Investments for all