Our opinions

Being a researcher means being innately curious and there are a huge range of topics which warrant further exploration beyond our project work. To bridge this gap, we run several self-funded thought leadership research projects each year to further delve into the mysteries of human identity and behaviour. We encourage our clients to input into these and we of course share the findings widely. See below for our News, Views and larger Thought Leadership pieces.

Adulthood & The Paradox of Connection

17 Mar 2026
Molly Marshall
YouthThought leadership

The importance of Market Research, for Marketers

17 Mar 2026
Sophie Marder
Research Approaches

Heated Rivalry, Normal People and human longing

17 Mar 2026
Pauline McGowanPauline McGowan
Identity

This is Our Happiness

17 Mar 2026
Pauline McGowanPauline McGowan
Thought leadership

The Nursery Re-Certified as BCorp

03 Oct 2025
David AltermanDavid Alterman
Nursery News

Plans laid better

24 Sept 2025
Gareth SimmondsGareth Simmonds
Branding and Advertising

The 2025 Investor Index

01 Jul 2025
Molly Marshall
Financial Services

Making brand tracking pay for itself: A client case study

28 Apr 2025
Alex Sowash
EducationResearch Approaches

Gen Alpha's voices: Real Life Stories of hopes and aspirations

23 Apr 2025
Pauline McGowanPauline McGowan
YouthReal Life Stories

Real Life Stories: Through 12-year-old eyes

27 Mar 2025
Pauline McGowanPauline McGowan
YouthReal Life Stories

Real Life Stories and Difficult Conversations

24 Mar 2025
Rob Hartley
SocialReal Life Stories

The Inspiration for Real Life Stories

10 Mar 2025
Pauline McGowanPauline McGowan
Nursery NewsReal Life Stories