Our opinions

Being a researcher means being innately curious and there are a huge range of topics which warrant further exploration beyond our project work. To bridge this gap, we run several self-funded thought leadership research projects each year to further delve into the mysteries of human identity and behaviour. We encourage our clients to input into these and we of course share the findings widely. See below for our News, Views and larger Thought Leadership pieces.

IPA Effectiveness Awards 2024

21 Oct 2024
Molly Marshall
Nursery News

Why you should invite teens into your research

04 Oct 2024
Sophie Marder
YouthResearch Approaches

We need to talk about money

09 Sept 2024
Pauline McGowanPauline McGowan
Financial Services

The Identity Series

08 Aug 2024
Molly Marshall
Thought leadershipIdentity

The Investor Index 2024

Financial ServicesThought leadership

General Election Special

24 Jun 2024
David AltermanDavid Alterman
Social

Apple Crush – Love it or Hate It? 

12 Jun 2024
Lucy BanisterLucy Banister
Branding and Advertising

Farewell Soho, Hello Chancery Lane

15 May 2024
David AltermanDavid Alterman
Nursery News

A Millennial's Flat-Swap Adventure

22 Apr 2024
Molly Marshall
Identity

Talking with teens

16 Apr 2024
Sophie Marder
YouthResearch Approaches

The ever-changing world of automotive 

09 Apr 2024
Ozan DogruerOzan Dogruer
Automotive

Boomer travel trends in 2024

03 Apr 2024
Zara Marouf
Thought leadershipIdentity

Supercharge your data with pre and post tasks

26 Mar 2024
Tanya Lolomari
Research Approaches

The holidays are coming!

19 Mar 2024
Pauline McGowanPauline McGowan
Travel and leisure

The value of friendship pairs

12 Mar 2024
Zara Marouf
Research Approaches

Life as a BCorp

05 Mar 2024
David AltermanDavid Alterman
Social

A guide to effective campaign evaluation

29 Feb 2024
David AltermanDavid Alterman
Research Approaches