A Hybrid Future

Discover how virtual and in-person environments reveal different sides of participants as Lucy Foylan delves into the psychology behind research responses in her acclaimed 2024 QRCA Global Research Webinar session.

Lockdown saw qualitative research pivot from face-to-face approaches to wholly online methodologies. Fast forward to 2024, and online is an integrated part of our research toolkit. But do we really understand how virtual and in-person environments influence response and highlight different aspects of participant identity?

As any good researchers would do, Lucy and our Head of Data Science, Emma McHarg, created an experiment to find out exactly what we are missing, or indeed gaining, by comparing the impact methodology can have.

In this presentation Lucy provides theoretical and real-world examples to enhance your understanding of the participant psyche. Have a watch to see what we uncovered and hear how to use psychology theory to design better research.

The Nursery’s expertise covers the full range of the planning cycle from Market Understanding, Segmentation, Proposition Development, Creative Development, Campaign Evaluation and brand and experience Tracking.

As pioneers in brand research, get in touch to find out more about how we can help achieve your research goals at hello@the-nursery.net