We’ve taken a deep dive into the lives of Boomers. The generation with the most resources, wealth and influence yet who are consistently patronised, misunderstood or ignored by brands and advertising.
It’s time to challenge that.
Our comprehensive Generations Study challenges everything you thought you knew about Boomers and showcases how this generation lives their life in colour.
If you want to know more about Boomers and how they compare and contrast to other generations, then book a 45 minute presentation for your team.