The Nursery acquires market research consultancy Arkenford


Market Research consultancy, Arkenford has been acquired by award winning London based brand research agency, The Nursery Research and Planning, for an undisclosed amount.

The combination of Arkenford’s innovative quantitative research methods and analytical skills together with The Nursery’s inspiring and constructive brand research will make this a powerhouse of research capabilities and expertise. With an already impressive array of clients between them including Subway, the National Trust, TUI, NHS, Premier League, Google, Collect Plus, Yorkshire Tea, Direct Line Group, Ubisoft, Nintendo, ABTA, the Army and Capcom, this partnership is set to flourish.

Peter Dann, co-Founder of The Nursery, said “We are hugely excited to have Arkenford on board to expand and complement our expertise. With lots of exciting new products in the pipeline, we look forward to being able to provide more and better solutions for all our clients.”

Ben Moxon, co-Founder of Arkenford, said “It’s great news that we’ll be working so closely with The Nursery. Together we will be able to provide new opportunities to apply our data science and analytical capabilities.”

Arkenford’s Managing Director Crawford Christie said “I’m delighted that The Nursery has chosen Arkenford. There is a real cultural fit between the two companies.”

For further details please contact Ben Moxon, Director at or Deborah Parrott, Operations Director at For more information on The Nursery contact Richenda Devereux, Operations Director at