In our ongoing exploration of human nature, The Identity Series, one area that has fascinated us is the changing nature and perception of influence and influencers. Covid has changed much in this world, and we wanted to look beyond the Dubai disputes, by speaking to influencers themselves as well as influencer marketers, to understand what was shifting for them and their audiences. From growing communities, navigating brand rules and algorithms whilst maintaining authenticity, our researchers Joanne and Salma, provide an in depth perspective on the changing world of influencers.

In our ongoing exploration of human nature, The Identity Series, one area that we’ve been fascinated by is the changing nature and perception of influence and influencers. Covid has changed much in this world, and we wanted to look beyond the Dubai disputes, and by speaking to influencers themselves and some influencer marketers, understand what was shifting for them and their audiences. From navigating brand rules to algorithms to maintaining authenticity, we hope this will provide an in depth perspective on the changing world of influencers.

Influencers: Behind the Lens 2021