Getting the most out of customer satisfaction surveys

Have you ever felt like you’re not getting the most out of your customer satisfaction surveys? Over the last few years, we’ve observed a decline in the number of people wanting to complete surveys. Which is not surprising given how cautious we all must be opening unsolicited emails, and our continual bombardment to rate almost everything we purchase.

In the struggle against poor research, we thought we’d share some of the ways we always ensure maximum response rates to our surveys.