2023: It’s a wrap

CEO David Alterman reflects on the year

As we bid adieu to 2023, I can’t help but acknowledge that I won't miss it all that much.

Nevertheless, our team at The Nursery have been brilliant. They have gone over and above – looking after clients, finding new and exciting ways of doing things, coping with personal, professional, cultural and economic pressures – all without compromising their dedication to exceptional work or their support for each other.

One of the mantras for Employee Owned businesses is for employees to think like owners. Well if looking out for clients, colleagues and suppliers, whilst keeping a smile on your face counts then our team has truly exemplified this ethos.

There is a lot to celebrate and excite us about what 2024 will bring. We’re poised to build on our thought leadership programme, elevate our agency masterclasses series, and expand our innovative and carefully managed approach to integrating generative AI into our research processes - all without losing sight of the human insights that sets The Nursery apart.

You will see exciting new developments in sectors that you might not have seen us in so much before – watch this space! A refreshed approach to classical research tools and techniques. Not innovation for innovation’s sake but using an array of smart tools to make sure we continue to deliver actionable and valuable research for each and every client.

Can I finish by thanking our clients for their support in 2023. We couldn’t do it without you and look forward to an exciting year ahead.

And please enjoy a happy and healthy break over the holiday period.