Working with us

Nearly twenty years ago we set out to provide constructive, developmental and helpful brand communications research. Initially qualitative, our focus was always on identifying potential and concentrating on the big idea rather than the executional obstacles.

We’ve added a wide range of skills and products since then, most recently the advanced analytics capabilities of the team at Arkenford who joined us this year, but our focus remains the same: helping our clients make better decisions.

Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands and organisations, for opportunities to understand your customers and make your brands and communications more meaningful and motivating.

We offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation

We have a great team of specialist researchers and analysts who understand that to be helpful research has to inspire our clients to make confident decisions.

We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We deliver compelling, impactful insights that tell a clear story and provide tangible strategic recommendations.

Case studies

Subway Global

Subway operates in 111 countries nationally with more than 40,000 restaurants – more than any other chain. In each country there is a need to strike a balance between delivering...

Logistics/Couriers

Our client is a logistics company, providing solutions for parcel delivery and collection across the UK. They launched a Click and Collect Service, where customers may make a purchase from...

Department for Education - Apprenticeships

Public sector campaigns face intense scrutiny, both from the media and its social cousin, and from performance-indicating measurement that can impact future funding and strategy. The task here was to...

Cruise Line

The objectives of this project were to explore the data that a Cruise Company currently holds on booking information and customer service surveys in order to answer some key business...

Recent clients