The Nursery have been providing British Airways with insight among their customers and the wider market for a number of years.

We have undertaken qualitative research to help the insights team with the creative development for their advertising campaign as well as specific product research for their in-flight experience ranging from the seat to the catering offer.

We have undertaken wider market research utilising online surveys to understand the market factors at play and the impact these have on flight bookings for different purposes.

We also utilised online research in multiple markets to understand consumer perceptions of the naming conventions used by different carriers for their various classes of travel. A further piece was undertaken to evaluate potential product development within the airport lounge offer.