From definitive U&As and segmentation studies to deep dive consumer understanding and ethnography, we help you identify the most fertile targets and growth opportunities
Public sector campaigns face intense scrutiny, both from the media and its social cousin, and from performance-indicating measurement that can impact future funding and strategy. The task here was to...
Yorkshire Tea is a much-loved brand with a high percentage of very loyal buyers. But it had a bold ambition; to become the second biggest tea brand in the UK....
We worked closely with a Games developer on their relaunch of a multi-platform game. The original version was published six years ago so evidence and insight were needed to inform...
Nearly twenty years ago we set out to provide constructive, developmental and helpful brand communications research. Initially qualitative, our focus was always on identifying potential and concentrating on the big idea rather than the executional obstacles.
We’ve added a wide range of skills and products since then, most recently the advanced analytics capabilities of the team at Arkenford who joined us this year, but our focus remains the same: helping our clients make better decisions.
Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands and organisations, for opportunities to understand your customers and make your brands and communications more meaningful and motivating.
We offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation
We have a great team of specialist researchers and analysts who understand that to be helpful research has to inspire our clients to make confident decisions.
We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We deliver compelling, impactful insights that tell a clear story and provide tangible strategic recommendations.