From definitive U&As and segmentation studies to deep dive consumer understanding and ethnography, we help you identify the most fertile targets and growth opportunities
Call +44 (0)20 7734 1166 or say hello@the-nursery.net
Call +44 (0)20 7734 1166
or say hello@the-nursery.net
Research that helps brands grow
We are specialists in brand and brand communications research.
We chose the name carefully: everything we do is designed to help brands grow.
We are constructive, developmental and helpful, so you get research that helps your brands flourish.
How we help brands grow
Nurture
Nurture
From broadcast campaigns to social engagement and from products to pack design, we help grow your creative ideas into successful executions
Test
Test
From brand propositions to logo designs and from international campaigns to direct marketing, we help you make sure your brand is always putting its best foot forward
Evaluate
Evaluate
From global brand tracking to sponsored events and from product websites to social media, we help you understand how your activity has been received and how best to keep your brand growing
Some brands we've helped grow
Direct Line
Direct Line turned the insurance market upside down in 1985 by cutting out the broker. But its price-driven proposition was soon under threat from countless cheap competitors, and consumers began...
Travelodge
Travelodge was the first budget hotel chain in the UK, but Premier Inn had successfully captured a leadership position for brand preference. Travelodge wanted to reclaim this crown and required...
NHS Blood and Transplant: Ensuring a supply of O negative
To meet demand for O negative blood, NHS Blood & Transplant wanted to understand O negative donors better. The challenge was to help them improve communications, ensure frequency of donation...
Working with us
Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands, for opportunities to connect with your customers and make your brands and communications more meaningful and motivating.
We believe that to understand how brands work and how they communicate you also need to understand your customers and how they think and behave. Only then can we work out how your brand will best fit into their lives. So we offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation.
We have a great team of specialist researchers who spend every working day thinking about brands and brand communications. We understand that to be helpful research has to inspire our clients to make confident decisions.
We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We see it as our responsibility to challenge assumptions and make clear, evidence-based recommendations.
Where we have worked
Social
