From definitive U&As and segmentation studies to deep dive consumer understanding and ethnography, we help you identify the most fertile targets and growth opportunities
Call +44 (0)20 7734 1166 or say hello@the-nursery.net
Call +44 (0)20 7734 1166
or say hello@the-nursery.net
Research that helps brands grow
We are specialists in brand, communications and experience research.
We chose the name carefully: everything we do is designed to help brands grow and businesses thrive.
We combine qualitative and quantitative research with advanced data analytics to help your organisation flourish.
How we help brands grow
Nurture
Nurture
From broadcast campaigns to social engagement and from products to pack design, we help grow your creative ideas into successful executions
Evaluate
Evaluate
From global brand tracking to sponsored events and from product websites to social media, we help you understand how your activity has been received and how best to keep your brand growing
Interrogate
Interrogate
From number crunching to data visualisation, or forensic investigation of a single dataset to the melding of multiple data sources, we use advanced analytical techniques to help interrogate data, allowing you to grow your understanding of customers or the wider marketplace.
Some brands we've helped grow
Subway Global
Subway operates in 111 countries nationally with more than 40,000 restaurants – more than any other chain. In each country there is a need to strike a balance between delivering...
Hotels.com
In the fiercely competitive world of online travel booking agencies, Trivago has the spending power and Booking.com has the name. Hotels.com needed to win the affinity battle across Europe and...
GAMES DEVELOPER
We worked closely with a Games developer on their relaunch of a multi-platform game. The original version was published six years ago so evidence and insight were needed to inform...
Working with us
Nearly twenty years ago we set out to provide constructive, developmental and helpful brand communications research. Initially qualitative, our focus was always on identifying potential and concentrating on the big idea rather than the executional obstacles.
We’ve added a wide range of skills and products since then, most recently the advanced analytics capabilities of the team at Arkenford who joined us this year, but our focus remains the same: helping our clients make better decisions.
Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands and organisations, for opportunities to understand your customers and make your brands and communications more meaningful and motivating.
We offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation
We have a great team of specialist researchers and analysts who understand that to be helpful research has to inspire our clients to make confident decisions.
We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We deliver compelling, impactful insights that tell a clear story and provide tangible strategic recommendations.