The Nursery launches The Nursery Health

The Nursery Health

Logo health a9686cf2238d72c0255c3687e7a489f7f526a7d971e8606d5567f0822574c3ba

Brand development from the experts in brand communications - for the experts in health

We are experts at growing brands across all sectors.

Our healthcare offering has grown organically through clients looking for a more strategic and creative approach in this sector.

We marry the latest thinking from marketing and research science with the world of health to unlock insight and creativity.

To do this we employ highly customised research approaches, for both global and more localised projects.

Helping you elevate your products and services into meaningful and memorable brands.

What we cover

Rx 6b9dbec57fbbdf422d03a10d27d134908706098594b7c18d79d326b4ea1eb117

Rx

It has never been more important to create distinctive Rx products and services that communicate clearly and cut through.

Inspired by the consumer world, we help clients elevate products into memorable and intuitive brands that can engage HCPs, Procurement and Patients alike.

Otc 16c7e4175c0d813e3c711c6837c0c24890c5fbc09395fc8264d43d39eefbc60a

OTC

As self-care is on the rise and pharmacists look set to play an even bigger advisory role – understanding the consumer health world is key. We bring insight as to how shoppers navigate the range of branded and unbranded products available, helping clients sharpen their packaging, advertising and comms.

Wellness 46aba57501ba094cdd2d3659f4f65922c35207fd99d58980d04641a5ac16d88b

Wellness

From diet and nutrition, to fitness and wellness – leading a healthy lifestyle has become increasingly important to consumers. We help clients find compelling USPs to create ‘must have’ brands in this growing category.

What we do

Qual 9a17831b8335054f2ce103632439f6b9e506d7668e0fcf52012aacebd0e66a4d

Qual

From patient journeys to positioning research – our developmental qual hunts for the potential in ideas, helping you create human, engaging and stand out brands.

Quant 3b3b69e4aca2f470dad7bce6facb0a6a519aaff61ea7191f5c88efcce96646fd

Quant

Whether scoping the market, unearthing usage and attitudes, or delivering a PMCF – we have a sophisticated range of quantitative tools to provide sharp business insights.

Analytics 9d6c880ee50347450d0e3906be69b6651eb2c7f2c4da61c17527a9f6f01d8820

Analytics

Our analytics can help you develop a smart segmentation, pitch your pricing just right or help with predicting customer behaviour.

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Social

We can help you get closer to your customers and patients by understanding what they’re talking about and sharing.

Our Experience

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Therapy Areas

Whether oncology, wounds or wearable tech, we love getting to the heart of different therapy areas.

We work closely with your stakeholders and our own network of HCPs to ensure the research is nuanced to your specific challenges.

Audiences 00a735b8b9b2e22225cc863208908794f41816247853ac7ae388f9476fa11f4c

Audiences

From KOLs to consumers, we’re experienced at talking to varied and complex audiences and engaging them in the research process.

We encourage conversations that happen in the workplace to playout in a research environment. This enables us to explore who are the key influencers in the adoption of new products and systems.

Global reach b6d72a7d7f2e0d3735586606ca9c635a3bda4d96ced06effd3edf00e1a3a39b3

Global Reach

We’ve spanned the globe in the name of Health. Here’s an example of our global reach.

We take time to understand the nuances of each market, working closely with partner agencies and fully managing every aspect of the process.

Clients

72 boots 1455193769 preview
61 lloyds pharmacy 1455192643 preview
150 symprove 1528284682 preview
139 nhs 1506676561 preview
156 acelity 1528284781 preview
152 abbott 1528284701 preview
165 dentek 1528811760 preview
95 wellcome trust 1455275925 preview
180 department of health social care 1551857091 preview
59 national accident helpline 1551857165 preview
135 pfizer 1502184857 preview
87 diabetes uk 1455194639 preview
101 national blood service 1455276588 preview
46 smith nephew 1455191671 preview
26 macmillan cancer support 1454947587 preview
181 langland 1551857129 preview

Case Studies

Captivating Kids

We helped develop a compelling launch campaign for an ONS product against fierce competition.

By reframing the ‘chore’ of drinking an ONS into something fun and enjoyable, kids were more willing to comply with their treatment. HCPs loved that the interactive campaign helped with patient compliance, encouraging them to choose this product over the competition.

Powerful Packaging

Our research helped our advanced woundcare client develop intuitive packaging with real stockroom stand out.

We identified heuristics to clearly code the products – increasing recognition of the brand, cutting down on misuse of products and in turn, helping with economies.

Improving IBS

A deep dive into the lifestyles, symptoms, shopping habits and attitudes of IBS sufferers.

A mix of qual, quant and data analytics helped our client segment the market, creating nuanced and targeting comms according to sufferers needs.