From GCHQ to the Globe – the importance of the human
When Weetabix posted an image of baked beans on Weetabix, did they really anticipate the Twitter storm that would follow? On the evening of the 9th Feb, it seemed like every British brand got involved….
But why the furore, and how did it get so many brands involved? Well, in the first instance, this is probably the perfect moment for this to happen. With us all (still!) stuck...