On Tuesday 8 May Google hosted the APG Thinking Around Corners event at their Soho HQ. The evening saw Martin Weigel, Head of Planning at Wieden + Kennedy, and Richard Shotton, Deputy Head of Evidence at MG OMD, sharing their thoughts on two hot topics within the planning community:
- How do you get people to entertain facts that don’t accord with their world view?
- How do you get society/a client/a particular culture obsessed with safety to take risks?
In addressing the first question, Richard Shotton kicked off by exploring the concept of overcoming confirmation bias....