Research that helps brands grow

We are specialists in brand, communications and experience research.

We chose the name carefully: everything we do is designed to help brands grow and businesses thrive.

We combine qualitative and quantitative research with advanced data analytics to help your organisation flourish.

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How we help brands grow

Explore

Explore

From definitive U&As and segmentation studies to deep dive consumer understanding and ethnography, we help you identify the most fertile targets and growth opportunities

Nurture

Nurture

From broadcast campaigns to social engagement and from products to pack design, we help grow your creative ideas into successful executions

Evaluate

Evaluate

From global brand tracking to sponsored events and from product websites to social media, we help you understand how your activity has been received and how best to keep your brand growing

Interrogate

Interrogate

From number crunching to data visualisation, or forensic investigation of a single dataset to the melding of multiple data sources, we use advanced analytical techniques to help interrogate data, allowing you to grow your understanding of customers or the wider marketplace.

Health

Health

Some brands we've helped grow

Subway Global

Subway operates in 111 countries nationally with more than 40,000 restaurants – more than any other chain. In each country there is a need to strike a balance between delivering...

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Department for Education - Apprenticeships

Public sector campaigns face intense scrutiny, both from the media and its social cousin, and from performance-indicating measurement that can impact future funding and strategy. The task here was to...

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GAMES DEVELOPER

We worked closely with a Games developer on their relaunch of a multi-platform game. The original version was published six years ago so evidence and insight were needed to inform...

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Working with us

Nearly twenty years ago we set out to provide constructive, developmental and helpful brand communications research. Initially qualitative, our focus was always on identifying potential and concentrating on the big idea rather than the executional obstacles.

We’ve added a wide range of skills and products since then, most recently the advanced analytics capabilities of the team at Arkenford who joined us this year, but our focus remains the same: helping our clients make better decisions.

Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands and organisations, for opportunities to understand your customers and make your brands and communications more meaningful and motivating.

We offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation

We have a great team of specialist researchers and analysts who understand that to be helpful research has to inspire our clients to make confident decisions.

We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We deliver compelling, impactful insights that tell a clear story and provide tangible strategic recommendations.

Where we have worked

Social