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Nursery Rhymes

If anyone has read Dave Trott's latest blog
They'd find he has given our memory a jog
He discusses advertisers' use of rhyme
And reminds us of a more rhythmical time

A time when an apple a day kept the doctor away &
A mars helped you work, rest and play
The trick with rhyme is it makes things important
And can act as an effective prompt or portent

For an issue that needs addressing
That is urgent or indeed pressing
Clunk Click Every Trip, or
Loose Lips Sink Ships

Today if you travel on the train
You get the following message addling your brain
See it. Say it. Sorted. 20 times a day
I'm just not sure what they are trying to say

But the principle is sound, stand out from the crowd
And let your brand say it loud and proud

To view Dave Trott's post, visit: http://davetrott.co.uk/2018/03/youre-a-poet-and-dont-know-it/


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